
Wow! What a selection!
I am often asked why I wind up skipping many of the current crop of big summer movies. My response is that, based on the trailers, these movies don't really interest me at all. This often gets a quizzical look because what works up so many people to see these movies are the whiz-bang trailers managing to hook their interest.
Movie trailers are an odd form. Usually lasting about 2 minutes and change, they attempt to create a satisfying experience to hint at a potentially more exciting experience. Despite trailers often being credited with helping a poor movie reap box office awards, I often find them spectacularly ineffective in enticing me to see a movie, particularly if they are loud and loaded with visual effects money shots and cookie cutter story elements.

